Freelance Marketer

With over 15 years of experience in marketing, I help B2B SaaS and financial services companies grow revenue, engage key accounts, and strengthen their brand presence. I specialize in account-based marketing, demand generation, and multi-channel campaigns that turn complex business goals into measurable outcomes.

I combine strategic thinking with hands-on execution, crafting personalized email, digital, event, and content programs that move opportunities forward and deliver ROI. My core strengths include ABM strategy, pipeline development, lead nurturing, marketing operations, and team leadership. I am passionate about creating innovative, data-driven campaigns that align with business objectives and drive tangible results.

Every engagement starts with a conversation: understanding your goals, your audience, and your budget. From there, we develop a plan that is clear, actionable, and accountable. You will always know what is happening, why it matters, and how we are moving the needle, because the best results come from collaboration, focus, and execution.

lauravanderleeuw

Services

Content Strategy Session

A strong brand starts with a clear, intentional message. That’s exactly what our virtual workshop is designed to deliver.

In this focused, collaborative session, we take a deep dive into your business, audience, and goals to build a content plan that actually works. No guesswork, no generic templates, just a tailored strategy built around what makes your brand unique.

We’ll define your brand voice, identify key messaging pillars, and map out the types of content that will resonate most with your audience. Whether you’re starting from scratch or refining an existing approach, this session brings clarity and direction to your marketing efforts.

By the end, you’ll walk away with a structured content roadmap, actionable ideas, and the confidence to create consistent, impactful content across all your channels.

Perfect for businesses looking to grow their presence, improve engagement, and turn content into a powerful driver of results.

Marketing Plan

Consistency is what turns social media into a real growth channel. Our Monthly Social Media Management service ensures your brand shows up with purpose, clarity, and impact every single month.

We handle the day-to-day execution so you can focus on running your business. From content planning and creation to posting and performance tracking, every piece is thoughtfully aligned with your overall strategy and goals.

Each month, we develop a customized content calendar, craft engaging posts tailored to your audience, and maintain a cohesive brand voice across all platforms. We also monitor performance and refine the approach over time, so your content continues to improve and deliver results.

This service is ideal for brands that want to stay active, relevant, and strategic without the stress of managing it all in-house. It becomes a powerful tool for connection, visibility, and growth.

Monthly Social Media Management

A successful business needs more than scattered tactics. It needs a clear, cohesive plan that ties everything together.

Our Marketing Plan service is designed to give you a strategic roadmap for sustainable growth. We take a comprehensive look at your business, industry, competitors, and target audience to develop a plan that is both focused and actionable.

We outline your key objectives, define the most effective channels for reaching your audience, and map out campaigns that align with your goals. Every recommendation is intentional, ensuring your time and budget are invested where they will have the greatest impact.

Whether you’re launching a new brand or looking to scale an existing one, this plan provides the structure and direction needed to move forward with confidence.

With a well-defined strategy in place, your marketing becomes more efficient, more consistent, and far more effective at driving real results.